Marketing, Business Intelligence, Product Mgmt., Sales & MarCom Analyst
With an unrelenting knack for adventure, and an optimistic mindset added to years of experience in assisting, analysing, and communicating product and service functions in relatable terms for value creation and maximising appropriation, incessant growth and opportunities remain what I am always mindful of in the evolving business world.
Techinical Skills
Business Intelligence and Analytics tools: Excel (Data modelling & Power Query, H/V/X-Lookups), Power BI, Tableau, MySQL Workbench, Data Analytics Expressions (DAX), Looker Studio, GA4, SPSS
Products & CDP: Segment, Attentive, Qualtrics, SurveyMonkey, SEMrush
CRMs & Prospect Marketing: ZoomInfo, Apollo, LinkedIn Sales Navigator, Microsoft Dynamics 365 (Sales), HubSpot, Salesforce, Pipedrive, Mailchimp
Design Tools: Canva, Adobe InDesign, PicsArt, MS Visio, Clipchamp, Photoshop, WordPress, Shopify, InDesign, Illustrator, SEOs, WordCloud, Napkin.ai, Type Monkey.
Collaboration & Projects: Trello, Tiger, Notion, Asana, Miro, Slack
Automation Tools: Make.com, Zapier, Clay, Napkin, Fair use of UiPath (Excel/Email/Text message automation), MailChimp (AB testing, Make.com, Choozle, Attentive (SMS), Segment
Microsoft Office Tools : Word, Sway, Visio, OneNote, Teams, PowerPoint, SharePoint, Power Tools)
UX/CX design & Prototyping: Figma, Maze, Adobe XD.
Career Highlights
Business Development Representative – Finch Network (New York Office). April 2025 to date
Finch is a Screen AdTech, Technology and Media Company headquartered in San Francisco. Executing Inside & Field Sales, managing lead mapping, & sequencing email marketing to 84 converted & prospective restaurant & pub accounts across Upper & Lower West – Manhattan territory). Facilitating geographical sales & deal management with Pipedrive, while cultivating relationship building, product demos, contract negotiation, end-to-end advertisement tracking and purchases, new markets research, UX & feedback analysis, & venue onboarding
Apprentice – Schibsted Group (Tori.fi E-commerce). 09/2022 – 02/2023
Served as a Programmatic Marketing Apprentice at Tori.fi, which is Finland’s biggest B2C and C2C online marketplace. Completed a 6-month mentorship exposure to advertisement & monetization methods used at e-commerce Tori.fi, & Oikotie. Engaged with Demand-Side-Platforms (DSPs), Ad Exchanges, & Supply-Side-Platforms (SSP) tools, Real-Time-Bidding (RTB), Traffic/Performance Marketing Analysis (PPC, CPM, CTR, ROAS, CAC, CVR, ATS, BR, UV) & marketing budgeting approaches.
Slush 2024 & 2023 Volunteer (Investor Day & Speaker Buddy) Messukeskus – Helsinki. Oct – Nov 2024 & 2023
Slush is one of Europe’s biggest Start-up and tech events held in Finland annually. Volunteered at Bird & Bird stance during Investor Day at Slush 2024. Provided commendable assistance as a Speaker Buddy to the Chief People Officer of Sennders Netherlands – Builder Stage at Slush 2023. Successfully completed pre-event correspondence and ensured the Speaker was all set for the occasion.
Customer Research & New Programmes Officer – Organisation for African Development (OAD) – South Africa & Ghana 2016 – 2017
Designed FOODGOALS logical frameworks, communications, and other KPIs of the organisation’s initiatives. Implemented projects on IT adoption in agriculture, attrition rates of new sign-ups, LTV of farmers onboarding, challenges encountered, and proffered new-fangled solutions.
Business Development Product & Analyst Helsinki Blockchain Center: 2023 – 2025.
HBC is the center of excellence for all Web3 & Blockchain exploring companies in Finland. Conceptualized & Launched “Web3Wednesday”-A series of Blockchain events that successfully onboarded 11 blockchain Start-ups like TON. Advised on entire product development lifecycle for Web3 start-ups from ideation to release GTMS.
Championed marketing initiatives as Lead for the inaugural Nordic-Baltic IEEE Blockchain Symposiums (Trust´24 – link). Instituted CRM (HubSpot) within HBC’s business processes & devised a transformative earning model.
Agile Team Member (UX & Software Testing) – Freelancer. 2018 – 2019
Collaborated as a UX and Testing team member for Jetclass & Prezi MVP, focusing on Innovators. Conducted testing & deployment, mapped UX navigation & pain points, Early Adopters churn rates, & identified MVP glitches. Utilized simulations & prototyping to resolve software issues, resulting in an increased Early Adopter rates.
Market Entry Student Researcher – Talentex Japan (2018 Winners Team Lead) – Moscow) 01-06/2019
Conducted Market Entry Research (SWOT, LTV, NPS, RFM & Competition Analysis) for Talentex – a Japanese HR software company, then expanding to Kazan, Russia. Led a team of five students from four universities (Moscow State University, Meijo University, Asian Pacific University, & Higher School of Economics), my group emerged as the winners for the 2018 competition.
Market Research – HSE Institute for Statistical Studies and Economics of Knowledge (ISSEK). 01-06/2019
Completed comprehensive research on Blockchain global adaption and usage. Prospects of Blockchain use in political processes (National Elections, Voting etc.) Enhancing National Data Centers with Blockchain Solutions. Blockchain use in e-commerce (supply chain and delivery, online data security)
Marketing Growth Analyst Wealthrone Oy – Tempere. June -September 2023
Managed multichannel advertising & SEO strategies to enhance brand visibility. Evaluated public sentiment on cryptocurrency trading & investment, resulting in significant adjustments to marketing techniques. Managed & oversaw market entry strategies for launching a new cryptocurrency merchandise shop. Monitored brand storytelling consistency across marketing channels, achieving 67% growth in organic followers on Social Media
Product & Sales Account Representative – Denis School. 2021 – 2022
Denis School is ranked No. 1 in Corporate Language Training in Moscow. Designed primary and secondary GTMS, campaigns, and social activation like virtual events, & product demos. Achieved a 68% retention rate was achieved by offering clients from Merck, Cargill, J&J, Yandex, Philip Morris, and Renaissance Insurance the EdTech alternative during the pandemic through minimized switching costs, & value parity leveraging CRMs.
Software Marketing & Sales – Denis School. 2019 – 2021
Utilized ZoomInfo & opportunity spotting, I targeted HR Heads to generate & manage inbound leads while selling EdTech packages (Jetclass & Prezi software) to them in Moscow, email marketing, discovery calling & lead referrals, demos, etc. Achieved a 23% increase in Sales Qualified Opportunity (SQO) and later expansions to Turkey & Poland.
English Language Teacher (IELTS & FCE) Freelancer
Attained 83% satisfactory rating for teaching Business English & Communication to staff at various international companies (Phillip Morris, Merck, Syngenta, Yandex, Cargill, Novartis Pharma, Estee Lauder, J&J, Renaissance Insurance). Conducted technical writing, presentations, proofreading of marketing materials, editing of audit reports, contracts documents for international companies entering new markets.
Key Competencies
Market Intelligence & Pre/Post Sales
These competencies have been developed over the years through sales of EdTech such as Prezi & Jetclass to different customers across different markets. With proper targeting and re-targeting, solid contacts were built and the right primary and secondary targets were reached with the right products and services offered with value parity
Blockchain & MarTech Researcher
I am convinced of the primacy of technology in every organisational setting, I am equally convinced of the potential of Web 3.0 hence Blockchain technology and its possible impact on ERPs and marketing technologies in organisations. I have an unwavering knack for continuous research of Blockchain and its nascent prospects
Languages Skills
English (Native)
Finnish (Intermediate)
Soft Skills
Public Speaking & Presenting
Problem Solving & Critical Thinking
Teamwork & Co-creation
Confidently Eloquent & Daring
Business Intelligence & Decisions
Appreciable level of skills in the use of analytical and reporting tools such as Power BI, DAX, SPSS, and Google Analytics to inform decision-making with data. https://vimeo.com/911167104?share=copy
CRMs, GTMS & Lead Generation Mgmt.
I completed my MBA thesis on Blockchain-augmented CRM and Loyalty Programmes, therefore my competency in using such ERP in promoting business strategies such as outbound and Inbound marketing is superb
Performance, Content Marketing, Email Marketing & A/B Testing
Campaigns, rewards programmes, lead magnets, and most importantly conversion are implemented and measured in several ways. If the result is not measurable, don’t pursue it because it may not last. With this in mind, I have developed competency in inbound and outbound marketing strategies and ready to hone these skills to inform decisions
Account Management (Mid-Markets)
Having successfully retained and grown key accounts during the pandemic by offering online alternatives and low switching costs, managing profitable accounts and shedding dormant accounts led to efficiency and timely cost-cutting.
Product Development Lifecycle & Customer Analytics
I have developed appropriate means of understanding customer needs and pain points in using different services and products over the years. My competency in using data to understand and project best strategies for enhancing acquisition, retentions, and repeated purchases are worthwhile
E-commerce & Affiliate Marketing
Having completed my first postgraduate studies with a specialisation in e-commerce, and experimented with Amazon affiliate marketing myself (https://goodsbinge.blogspot.com/), I have kept abreast of the nitty-gritty of online marketing strategies and activities.
Visual/UX/CX Design & Prototyping
Product and service designs are best expressed in practical and visual terms, therefore I have developed the practical skills of being able to present MVPs, micro-interaction prototypes, and ideation with Figma and Adobe XD over the years. I equally pull my weight in designing with tools such as Canva, Photoshop, InDesign, and more. Check this Figma teaser (https://rb.gy/ngwvm3
Contact & Qualifications
Email: oliverjanuary27@gmail.com
Phone: +16463739136
Manhattan, New York – USA
MBA (Digital Business & Management: Blockchain CRM & Reward Programme Specialisation)
Novia University of Applied Sciences – Vaasa Finland: 2022 – 2023
Master of Arts (Socioeconomics: Entrepreneurship & Business. E-commerce specialisation)
NRU – Higher School of Economics – Moscow Russia: 2017 – 2019
Bachelor of Social Sciences
University of Ghana – Accra Ghana: 2010 – 2014
Diploma in Marketing Management
Alison Learning Institute – Online: 2019
Certificate in Digital Product Management
University of Virginia 2019
Certificate in E-Commerce
eMarketers – 2018
